“I don’t JUST connect brands to culture,
I help them move within it.”
A consultant specialising in cultural marketing, brand partnerships, and creative strategy within music and youth culture.
Over a decade of shaping underground music, community and cultural impact with Balamii, I bring that same expertise to brands looking to connect in meaningful ways.
SERVICES
Cultural Marketing
& Strategy
Helping brands craft authentic campaigns and activations that resonate within music and youth culture.
Music & Brand Partnerships
Connecting brands with the right artists, platforms, and events to create meaningful collaborations.
Creative Production
Concept-to-execution content strategy, from video production to editorial storytelling.
Content & Community Strategy
Helping brands and platforms grow their presence within underground music scenes.
Programming
& Curation
Talent booking, event programming, and curating culturally relevant lineups for events & campaigns.
Music
Consultancy
Helping brands understand the underground music landscape and position themselves within it.
Music & Brand Partnerships
Bringing in-depth industry insights to brands, agencies, and creative teams.
what sets me apart
Cultural Insight
Over a decade at the heart of underground music and youth culture, built through Balamii.
Authenticity
I don’t just observe culture—I help shape it. Brands that work with me get real, meaningful connections, not surface-level engagement.
Agility & Impact
I work lean and fast, meaning no wasted budget, just sharp execution and results.
Network & Access
Through Balamii and beyond, I have direct access to the most exciting emerging talent, creatives, and tastemakers.
CASE STUDY 1
Adidas x JD Sports
OBJECTIVE
Connect Adidas Originals and JD Sports with underground UK music culture.
SOLUTION
Curated a talent-driven campaign, featuring emerging artists & video content.
High engagement:
13.9% Instagram engagement rate
(10% ABOVE PLATFORM AVERAGE)
RESULTS
5.4M+ Instagram Reach
125K+ YouTube Views
450K+ TikTok Views
CASE STUDY 2
Reebok
Zig Kinetica
OBJECTIVE
Showcase the energy of the Zig Kinetica shoe through underground music culture.
SOLUTION
24-hour livestream + IRL event, featuring Novelist, Virgil Hawkins, and DJ sets from BBZ & Pxssy Palace.
3M+ Campaign Impressions
20K+ Audio Streams
130 Talent Posts Generated
RESULTS
CASE STUDY 3
Lewisham Borough of Culture
OBJECTIVE
Celebrate Lewisham’s status as Borough of Culture with a flagship music event.
SOLUTION
Curated a showcase featuring Novelist B2B Positive Dee, Chloe Bodur, Pinty & Habiba Sesay at Rivoli Ballroom.
270K Campaign Impressions
28K Audio Streams
25+ Talent Posts Generated
RESULTS
CASE STUDY 4
Morley’s x Balamii – South London Originals
OBJECTIVE
Celebrate South London’s entrepreneurial spirit through music & merch collaboration.
SOLUTION
Bespoke merch collab, 1300-capacity live event featuring Eliza Rose, Flowdan & more.
